11 Creative Ways to Write About AirSales

It's obvious. Marketing brings them in. Sales takes them out. But in our chaotic, multi-tasking, unfocused, fighting fires, slaying dragons, keeping the business running kind of days our execution of the obvious goes askew and we get into trouble. ™

When we're not careful, here's the definition we business owners seem to apply...

Or, even worse...

It's a mess, isn't it? It doesn't even make any sense, does it? But when you are caught up running a business the obvious and the sensible sometimes are hard to come by.

Are you putting out steaks? Do you know?

So what? What's your point?

Ok, try answering these questions. These are not "how-to" type questions. They're a kick you in the pants, slap you in the face, rethink how you think set of questions... but you're an adult, you can take it.

What do your answers to these take-no-prisoner questions say? What do they hint? What would your company be like if you had different answers for them?

Remember

Marketing and sales isn't always what you would enjoy or what makes sense to you. As a matter of fact, it's safe to just assume the messages that work best won't make much sense to you... because you're not the customer.

Your fears are not their fears. Your ideas of success are not their ideas of success. Your concept of class, elegance, functionality, or effectiveness are not theirs. Your ideas of clarity are not theirs. Your ideas about desirability are not theirs.

Remember, you're on the inside. You are inside the industry, insides the market, inside the company, inside the production process, and inside sales process. Your customer is on the outside. Things look very different on the outside versus the inside.

Finally, remember, those on the outside don't have to do business with you. But you, on the inside, must do business with them to survive, much more to thrive.

Better results will come if you keep this wake up call in mind as you make decisions improving your marketing and sales processes.

It is becoming increasingly rare to find a home handyman these days. Most people tend to call in a professional when problems around the house occur. There are a number of different reasons why this happens, and a lot has to do with the progressions that have been made in modern society. It is becoming hard to find individuals who are able to do home improvements beyond painting and simple repairs.

One of the reasons why the handyman business is disappearing is a result of technology. Modern homes have a high number of computerized functions, and when something goes wrong, tinkering is not really an option. Heating, alarms and the overall wiring throughout a house tends to rely on computer chips to work properly and so if they fail, then the only recourse is to call in a professional. While this makes for a nicer and more convenient home to live in, it also means that home improvements can be more challenging to try and do on your own.

The younger generation is also less likely to have a desire to be house handymen as sales outreach well. A high number of jobs these days involve the use of computers, and many jobs have been done away with through the use of automated processes. While this means less manual labor for workers, it does mean that some knowledge of how things work is lost. If any of these individuals want to do some house improvement, they will usually need to call in a professional.

Many years ago, being your own home handyman was something of which to be proud. Passing on skills to your sons or daughters was one thing that was done. However, with our advanced society and major technological changes, and even the use of computers for things like heating, wiring and alarms, home improvement now requires more advanced skills. Also, the younger generation doesn't seem to be interested in learning how to do basic repairs, even when given the opportunity to do so. They are more interested in computers.

While this may seem like the home handyman is going to become extinct, that isn't true. With the recent economic changes, many people are going back to doing repairs themselves or taking courses on how to fix things around the house. There are many do-it-yourself books available or even online information on how to make house improvements. Asking a parent how to do simple repairs is still possible, and there is a certain sense of accomplishment in doing something yourself and being proud of your own work.